Given the present climate of business-to-business marketing, the best time for a better focus on your relationship to the marketplace is right now.
For many companies, success in the future will be closely tied to the activities today of your sales and marketing program. It would be hard to think of another time in the history of business when so much is riding on the successful implementation of your sales and marketing strategies. The decisions you choose today will surely make the difference in the growth and profitability for your firm over the next decade.
"Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed...every morning a lion wakes up. It knows it must out run the slowest gazelle or it will starve to death. It doesn't matter whether you're a lion or a gazelle...when the sun comes up, you'd better be running." - Anonymous